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Playbooks in the Wild

Real engagements.
Real outcomes.

From global food brands to law firms to billion-dollar B2B tech — we've built Playbooks across industries.

3-Day
Discovery Intensive
3yr
Strategic Plan
2
Project Playbooks
4
Strategic Initiatives
Global Food Brand

Great instincts.
No Playbook.

A global food brand with strong product-market fit but no coherent marketing strategy. We ran a 3-day discovery intensive and built a full 3-year strategic plan plus dedicated PR and Social Playbooks. The internal team took it and ran.

Full 3-year integrated marketing strategy
4 strategic priority initiatives identified
Dedicated PR Playbook with media strategy
Social Playbook with content pillars & cadence
Full team handoff with onboarding session
Regional Law Firm

Ready to grow.
No roadmap.

A regional law firm with strong reputation and real growth ambitions — but no marketing strategy. We built the full strategic plan and took over all execution: PR, SEO, paid search, social, and reputation management.

Full Marketing Playbook + execution retainer
SEO, paid search, and content strategy
PR program & media outreach
Social content & community management
Review generation & reputation program
+50%
Client intake
+220%
Search visibility
+90%
Web traffic
+62%
Paid search ROI
+133%
Social engagement
+20%
Google reviews
+152%
Social engagement
+236%
Web leads from social
+9%
YOY Revenue Increase
12x
Employee advocacy ROI
Global B2B Tech Brand

No social strategy.
Billion-dollar brand.

A billion-dollar B2B tech company with no coherent social strategy. We built a dedicated Social Playbook and launched an employee advocacy program that transformed both organic and advocacy results.

Social Playbook: voice, pillars, cadence, platform strategy
Organic & paid social execution
Employee advocacy program design & launch
5.2M impressions, $40K earned media value
18K+ engagements from employee network
National Media & Entertainment Brand

8 million followers.
No strategy to match.

A national media brand with a massive built audience but inconsistent strategy. We built a Social Playbook and ran full execution — content production, community management, and paid amplification across all platforms.

Social Playbook for a multi-platform audience
Full content production & publishing
Community management at scale
Paid amplification strategy & management
Monthly performance reporting & optimization
1.3B
Impressions (+24% YOY)
42M
Engagements (+17% YOY)
2.1M
Web visits (+4% YOY)
8M
Social audience
81K
Influencer engagements
14.5M
Influencer impressions
360K
Recipe page views
+38%
Driven by influencer program
National Food Brand (Consumer)

Influencer strategy
built to convert.

A national consumer food brand ready to invest in influencer marketing — but without a strategy for who, why, or how. We built a dedicated Influencer Playbook and ran the full program.

Influencer tier strategy (nano through macro)
Vetting criteria & scoring model
Content brief templates & brand guidelines
Outreach, negotiation & contracting framework
Performance benchmarks & attribution tracking
Your turn.

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next case study?

Every engagement starts with a 30-minute strategy call. No pitch. Just an honest conversation.

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